Brand Marketing & Communications Professional
Brand Marketing & Communications Specialist / Manager
Helsinki, FI.About
Strategic and results-driven Brand Marketing & Communications professional with over 25 years of experience across agency, startup, and in-house environments. Expertly combines business objectives, brand strategy, and integrated communication to drive measurable impact and enhance customer value. Proven leader in B2B and B2C sectors, focused on fostering cross-functional collaboration and mentoring teams to achieve significant sales growth and brand recognition, ideal for a dynamic role at VENI Energia.
Work
Vatajankoski
|Brand & Concept Lead
Helsinki, Uusimaa, Finland
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Summary
Led comprehensive brand strategy and concept development, driving significant market transformation and fostering collaborative innovation within the energy sector.
Highlights
Spearheaded a complete brand overhaul and repositioning, transforming Vatajankoski from a local utility into an internationally recognized energy brand through strategic vision and cross-functional team collaboration.
Mentored and developed the in-house marketing team, enhancing their capabilities and fostering a collaborative environment to execute impactful brand strategies.
Collaboratively developed a national solution business with management and business units, culminating in the establishment of Finland’s first energy-saving company (with Vantaan Energia as second owner), demonstrating significant business innovation and partnership success.
Startup Ventures
|Founder & Brand Strategist
Helsinki, Uusimaa, Finland
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Summary
Led brand development and strategic marketing initiatives for multiple startups, collaborating closely with founders and teams to establish market presence and drive growth.
Highlights
Participated in building multiple startups, developing robust brand identities and market positioning strategies in close collaboration with founders and cross-functional teams.
Developed and implemented comprehensive digital marketing and content strategies, enhancing brand visibility and engaging target audiences effectively for new ventures.
Fostered a collaborative environment to rapidly iterate on brand concepts and marketing approaches, ensuring agility and responsiveness to market feedback.
N2 / YATTA
|Concept Designer
Helsinki, Uusimaa, Finland
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Summary
Designed and implemented innovative store and customer experience concepts, significantly boosting sales and brand awareness for key clients through collaborative design.
Highlights
Collaborated with diverse teams and clients (Elisa, Picnic) to redesign store and customer experience concepts, resulting in measurable business improvements.
Achieved a **+50% sales growth** in the pilot store for Elisa by optimizing customer journey and in-store experience.
Drove a **+30% sales growth** in the pilot store for Picnic, leveraging enhanced concept design and customer engagement strategies.
Generated a significant increase in brand awareness for Picnic through innovative concept development and strategic communication initiatives.
Taivas / SEK / Hasan & Partners
|Art Director / AD Assistant
Helsinki, Uusimaa, Finland
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Summary
Designed and executed award-winning campaigns and creative projects, collaborating with multidisciplinary teams to deliver impactful advertising solutions.
Highlights
Collaborated with creative and account teams to design and execute numerous award-winning advertising campaigns for diverse clients.
Contributed to securing over **60 awards and finalist positions** in both domestic and international competitions, demonstrating exceptional creative and strategic execution.
Played a key role in developing visually compelling concepts that resonated with target audiences and achieved client objectives.
Education
University of the Arts Helsinki
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Master of Arts
Graphic Design & Advertising
Courses
Brand Identity Design
Marketing Communications Strategy
Digital Media Production
Languages
English
Finnish
Skills
Core Strengths
Brand Strategy & Positioning, Marketing Communications & Campaigns, B2B & B2C Marketing, Customer Experience & Concept Development, Go-to-Market Strategy, Business-Driven Communications, Team Mentoring & Leadership, Cross-Functional Collaboration, Performance Measurement & Impact Analysis.
Technical Tools & Platforms
Adobe Creative Suite, Figma, Miro, Project Management Software, Marketing Automation Platforms, Analytics Tools.