Brand Marketing & Communications Professional

Spearheaded a complete brand overhaul and repositioning, transforming Vatajankoski from a local utility into an internationally recognized energy brand through strategic vision and cross-functional team collaboration.

Mentored and developed the in-house marketing team, enhancing their capabilities and fostering a collaborative environment to execute impactful brand strategies.

Collaboratively developed a national solution business with management and business units, culminating in the establishment of Finland’s first energy-saving company (with Vantaan Energia as second owner), demonstrating significant business innovation and partnership success.

Participated in building multiple startups, developing robust brand identities and market positioning strategies in close collaboration with founders and cross-functional teams.

Developed and implemented comprehensive digital marketing and content strategies, enhancing brand visibility and engaging target audiences effectively for new ventures.

Fostered a collaborative environment to rapidly iterate on brand concepts and marketing approaches, ensuring agility and responsiveness to market feedback.

Collaborated with diverse teams and clients (Elisa, Picnic) to redesign store and customer experience concepts, resulting in measurable business improvements.

Achieved a **+50% sales growth** in the pilot store for Elisa by optimizing customer journey and in-store experience.

Drove a **+30% sales growth** in the pilot store for Picnic, leveraging enhanced concept design and customer engagement strategies.

Generated a significant increase in brand awareness for Picnic through innovative concept development and strategic communication initiatives.

Collaborated with creative and account teams to design and execute numerous award-winning advertising campaigns for diverse clients.

Contributed to securing over **60 awards and finalist positions** in both domestic and international competitions, demonstrating exceptional creative and strategic execution.

Played a key role in developing visually compelling concepts that resonated with target audiences and achieved client objectives.